What Is an MVP in Software Development? The Key Concept Explained

Quick Summary

This article answers a question that matters to every digital business: what is an MVP in software development, and why the concept is so strategic. The MVP (Minimum Viable Product) is defined as the simplest version of a product that can deliver real value to early users while staying light enough to build and launch quickly. It draws a clear line between the prototype, the MVP and the finished product, showing that an MVP is already a sellable version, built to generate usage feedback and revenue.

The article then walks through the main benefits: testing an idea quickly, reducing financial risk, validating the market with early adopters, learning through the Build-Measure-Learn loop and accelerating time to market. Well-known examples such as Uber, Amazon and Spotify show how a simple MVP can become the springboard for a global company.

A practical section lays out the essential steps to a successful MVP: defining the problem precisely, prioritizing the must-have features, choosing the right technology (web, mobile, SaaS), building in an agile way, then iterating on user feedback. The article also covers MVP development costs, with price ranges and a focus on the Quebec market, where tax incentives can lighten the investment.

Finally, it flags three common mistakes (an MVP that is too complex, no user tracking and no monetization plan) and introduces CyberPerformance as a partner for building custom, transparent and scalable MVPs.

Quick Links by Section

1. What Is an MVP in Software Development?
2. Why Build an MVP for Your Software Project?
3. The Key Benefits of an MVP in Software Development
4. Essential Steps to Build an Effective MVP
5. How Much Does MVP Development Cost?
6. Common Mistakes to Avoid When Building an MVP
7. Real Examples of Successful MVPs
   
   
8. CyberPerformance: Your Partner for a Custom MVP
   
   
9. Conclusion
   
   
10. FAQ

This article answers a question that matters to every digital business: what is an MVP in software development, and why the concept is so strategic. The MVP (Minimum Viable Product) is defined as the simplest version of a product that can deliver real value to early users while staying light enough to build and launch quickly. It draws a clear line between the prototype, the MVP and the finished product, showing that an MVP is already a sellable version, built to generate usage feedback and revenue.

The article then walks through the main benefits: testing an idea quickly, reducing financial risk, validating the market with early adopters, learning through the Build-Measure-Learn loop and accelerating time to market. Well-known examples such as Uber, Amazon and Spotify show how a simple MVP can become the springboard for a global company.

A practical section lays out the essential steps to a successful MVP: defining the problem precisely, prioritizing the must-have features, choosing the right technology (web, mobile, SaaS), building in an agile way, then iterating on user feedback. The article also covers MVP development costs, with price ranges and a focus on the Quebec market, where tax incentives can lighten the investment.

Finally, it flags three common mistakes (an MVP that is too complex, no user tracking and no monetization plan) and introduces CyberPerformance as a partner for building custom, transparent and scalable MVPs.

1. What Is an MVP in Software Development?
2. Why Build an MVP for Your Software Project?
3. The Key Benefits of an MVP in Software Development
4. Essential Steps to Build an Effective MVP
5. How Much Does MVP Development Cost?
6. Common Mistakes to Avoid When Building an MVP
7. Real Examples of Successful MVPs
   
   
8. CyberPerformance: Your Partner for a Custom MVP
   
   
9. Conclusion
   
   
10. FAQ

Did you know that what an MVP in software development actually is remains one of the most important questions for any company getting ready to launch a new digital product? Plenty of studies show that a significant share of new businesses disappear within their first two years. Against that risk, the Minimum Viable Product (MVP) is a foundational strategic approach.

First introduced by Eric Ries, the mind behind the Lean Startup, the MVP is the simplest version of a product you can build and still sell on the market. At CyberPerformance, we know that MVP development is crucial for cutting risk and learning fast. Our development agency specializes in web applications, mobile apps, websites and SAAS solutions, giving businesses a way to sharpen their software design process. The cost of an MVP in Quebec generally runs between $50,000 and $200,000 CAD depending on the complexity of the project, an investment that can look steep but that stays far below the price of fully building a product that never finds its market.

In this article, we take a close look at what an MVP in software development really is, why it matters for your project, and how we can support you through a strategic process that puts your idea in front of the real market right away.

What Is an MVP in Software Development?

The MVP concept in software development is a strategic way to build digital products. Before we get into the technical detail, let us look at what the term really means and how it can transform the way you build.

MVP Definition in IT and What It Means

The acronym MVP stands for “Minimum Viable Product”, or “produit minimum viable” in French. It is a foundational concept in modern software development. An MVP is the simplest version of a product that can be put in front of users while still delivering enough value to attract early adopters.

Contrary to a widespread belief, an MVP is not an unfinished or lower-quality product. It is a carefully built version that includes only the essential features needed to solve the users’ main problem. This approach, popularized by Eric Ries in his book “The Lean Startup”, encourages companies to launch a working version of their product quickly so they can gather feedback from real users.

At CyberPerformance, we design MVPs for a range of platforms: web applications, mobile applications, websites and SaaS solutions. Our experience lets us pinpoint exactly which features belong in your MVP so it stays both minimal and viable.

An MVP in software development usually shares these key characteristics:

1. It solves a specific problem for a target group of users
   
   
2. It contains only the essential features
   
   
3. It is built and deployed quickly
   
   
4. It makes it possible to collect valuable user data
   
   
5. It serves as the foundation for future iterations of the product

The Difference Between an MVP, a Prototype and a Finished Product

These three ideas often get mixed up, yet they represent distinct stages in a product’s development cycle.

The prototype is a preliminary version, often non-functional, whose main job is to visualize the concept and the user interface. It can be a static mockup or a simple interactive model. A prototype is generally used internally, or shown to a very small group of potential users to validate the initial idea. It is not meant to be sold or to generate revenue.

The MVP, on the other hand, is a working version of the product meant to be used by real customers. That said, it is limited to the essential features that deliver value to users. An MVP is already a sellable product, one that can generate revenue and priceless real-world feedback.

The finished product includes every planned feature, refined according to the feedback from MVP users. It represents the complete vision of the product, with a polished user experience, better performance and greater stability.

That said, the road from MVP to finished product is not linear but iterative. Each new version of the product is enriched by user feedback, creating a virtuous circle of continuous improvement.

At CyberPerformance, we guide our clients through each of these stages. Our approach starts with a solid MVP that helps improve your software design process. We then use the data collected to grow your product toward its final form.

It is worth stressing that the MVP is not an end in itself, but the start of a process of learning and continuous improvement. It puts your idea in front of the real market quickly, giving you a solid base for building a product that genuinely meets user needs.

Why Build an MVP for Your Software Project?

In a digital landscape that never stops shifting, building an MVP (Minimum Viable Product) is an essential strategic move for any software project. The method offers several decisive advantages, and we are going to explore each of them in depth.

Test an Idea Quickly

One of the main advantages of an MVP in software development is that it puts your idea up against market reality fast. Building an MVP gives you a chance to test your concept with a minimal investment while gathering valuable feedback from your users.

If you have a year to work on a project and you spend nine months building the product, then only three months finding customers, you will only ever test a single iteration. If instead you build your MVP in two or three months and then spend a similar stretch testing it, you can run two iterations in the same window. Which means you raise your odds of success significantly.

At CyberPerformance, we help our clients build MVPs quickly for their web applications, mobile apps, websites and SaaS solutions. Our experience lets us ship a working version on a shortened timeline, and that can hand you a real competitive edge. While your competitors are still polishing their concept in search of the perfect product, you are already collecting valuable field data.

An MVP also lets you release a test version of your software carrying the features users actually need. You will know quickly whether your idea solves the problem or answers the customer’s need.

Reduce Financial Risk

Plenty of entrepreneurs make the mistake of investing heavily in new software with no certainty it will succeed. Building an MVP is an effective way to contain that risk from day one.

An MVP limits your upfront investment by focusing only on the indispensable features that add value. This approach cuts development costs considerably and minimizes financial risk, especially if the product needs adjustments or misses the mark with end users.

As the principle puts it so well: “better to launch an essential product quickly to test its market than to pour time and money into something without knowing how it will be received”. Building an MVP before a full product therefore lets you:

1. Protect your initial investment

1. Steer your project in another direction if needed

1. Make strategic adjustments without significant losses

Our team at CyberPerformance applies this philosophy to every project we take on. We design MVPs that help optimize your software design process while protecting your financial resources.

Validate the Market Before You Invest

Entrepreneurs often gauge a project’s chances on assumptions. Yet without a real market test, there is no way to predict whether a product will succeed or fail. Even user surveys fall short of validating an idea. The product has to be tested in real conditions before you can confirm that a project is viable.

By launching a basic version of the product, you can gather feedback from “early adopters”, those innovation-hungry users who are eager to try something new. That feedback plays a crucial role on two levels:

First, it helps you identify the adjustments your next iterations need, based on what customers actually require.

Second, it gives you a first base of engaged customers who can become the earliest ambassadors for your project.

By watching interaction patterns and which features get used most, you can also steer future iterations toward the areas that need improvement or expansion. That sharpens the development process considerably and keeps your product closely aligned with what users expect.

When you run an MVP product-market fit test, three outcomes are possible: nobody is interested, some people are interested, or everybody is interested. When the interest is mixed, that is the moment to talk to your users and find out what they liked and what they did not.

At CyberPerformance, our expertise in web application design, mobile apps, websites and SaaS solutions lets you build an MVP that improves your odds in the market. Our methodical approach makes sure your minimum viable product carries the elements needed to validate your concept effectively.

The Key Benefits of an MVP in Software Development

Beyond the cost savings and the market validation, an MVP offers plenty of strategic advantages to companies that want to innovate. Let us look together at the concrete benefits an MVP brings to your software development process.

Fast Learning Through User Feedback

One of the MVP’s biggest strengths is how quickly it produces concrete usage data. That information is far more valuable than any theoretical assumption. Users who interact with your MVP give you authentic feedback on which features genuinely deliver value to them.

The MVP approach fits neatly into the “Build-Measure-Learn” methodology recommended by Eric Ries. The method creates a continuous feedback loop:

1. Build an MVP with the minimum set of features
2. Measure how users interact with the product
3. Learn from those interactions to improve the product

At CyberPerformance, we systematically build analytics tools into the MVPs we develop. That lets us collect precise data on how users behave with your web app, mobile app or SaaS solution. Those insights then guide our decisions for the iterations that follow.

What you learn from an MVP is especially valuable because it rests on real behaviour, not stated intentions. As the principle rightly puts it: “users do not always know what they want until they have it in their hands.”

Attracting Investors

A well-built MVP is a considerable asset when it comes to convincing potential investors. First, it proves you can turn an idea into something real, which inspires confidence. Second, it produces tangible metrics for assessing the potential of the project.

Investors particularly value:

1. A tangible proof of concept rather than an idea on paper

1. Real usage data showing market interest

1. A methodical, iterative process that lowers risk

An MVP backed by promising early results also tends to give you room to negotiate better funding terms. Our team at CyberPerformance helps you not only build a technically sound MVP, but also put in place the performance indicators that will support your conversations with investors.

Your MVP then becomes not just a product development tool but an essential funding lever for the growth of your project.

Faster Time to Market

In a digital world where speed often separates success from failure, the MVP is a remarkable accelerator. By focusing only on the essential features, you cut initial development time considerably.

This approach carries several competitive advantages:

1. First, it lets you claim a position in the market ahead of your competitors. In many technology sectors, being first with a solution, even a basic one, creates a significant advantage.
   
   
2. Second, it shortens “time-to-value”, the time it takes for your product to start creating value for users and for your business. Instead of waiting months (or even years) of development for a complete product, you start creating value and potentially revenue much sooner.

Finally, this method lets you test several ideas in parallel. If a concept does not work, you can pivot quickly to another approach without having sunk disproportionate resources into it.

Our experience at CyberPerformance designing web applications, mobile apps, websites and SaaS solutions lets us fine-tune that acceleration. We pinpoint exactly which features to prioritize in your MVP so you increase your market impact from launch day.

In the end, a well-built MVP is not simply a stripped-down product but a genuine business strategy that combines continuous learning, investor appeal and speed to market. Those complementary advantages create a synergy that maximizes your chances of long-term success in your software development work.

Essential Steps to Build an Effective MVP

Building a successful MVP calls for a methodical, structured process. Our experience at CyberPerformance has let us develop an effective way of guiding clients through the design of their minimum viable product. Here are the key steps that will maximize your chances of success.

1. Identify the Problem You Are Solving

The first step, often skipped yet absolutely fundamental, is defining precisely the problem your MVP sets out to solve. This phase starts with thorough research and strategic planning.

Before you write a single line of code, make sure the problem you are targeting is real, painful and shared by a large enough group of people. To do that, dig into market and user research so you understand the landscape and your target audience.

At CyberPerformance, we recommend running qualitative interviews with your target audience and using tools such as the Lean Canvas to map out your business model. Those steps let you confirm that the problem genuinely deserves a solution.

The essential questions to ask are these: what specific problem do you want to solve? For whom exactly? Why does it matter? Market analysis will also help you understand the existing alternatives and spot an underserved niche.

2. Define the Essential Features

Your MVP cannot do everything, and that is precisely its strength. Prioritizing features is the hardest exercise in building an effective MVP, and also the most important.

Start by listing every feature you can imagine in a brainstorming session. Then rank them using proven methods:

1. The MoSCoW method: sort features into “Must have” (indispensable), “Should have” (important), “Could have” (nice to have) and “Won’t have” (not a priority) categories

1. The value/effort matrix: plot features according to their value to the user and the effort needed to implement them

The goal is to keep only the 3 or 4 features that deliver 80% of the value. Our team at CyberPerformance helps you identify those high-value, low-effort features, which lets you validate your core assumptions and gather valuable feedback quickly.

3. Choose the Right Technology (Web, Mobile, SaaS)

Your technology choice has to serve your goals of speed and flexibility. Several factors shape that decision: scalability, time to market, development costs and ease of maintenance.

For a web MVP, solutions such as Next.js paired with Firebase and Stripe let you build a complete application quickly, with authentication, a database and a payment system. For mobile applications, Expo (built on React Native) has the advantage of letting you develop for iOS and Android at the same time.

As an agency specialized in web applications, mobile apps, websites and SaaS solutions, CyberPerformance guides you through this crucial choice based on your specific needs and your long-term goals. We help you find the right balance between fast development and durability.

4. Build and Test Quickly

Once the essential features are identified and the technology is chosen, it is time to build. The agile approach suits MVP work particularly well because it allows short cycles (sprints) and constant adjustments.

During this phase, keep three key principles in mind: focus on the essential features, deliver a smooth user experience, and resist adding anything superfluous. Quality should not be sacrificed, but remember that perfect is the enemy of good.

At CyberPerformance, we use the “Build-Measure-Learn” cycle to develop a working MVP quickly. We define key performance indicators (KPIs) before launch and set up analytics tools such as Hotjar for heat maps or Google Analytics for traffic tracking.

5. Iterate on Feedback

An MVP’s journey does not end at its first release; it is a cycle of iteration and refinement built on data-driven decisions.

After launch, actively collect user feedback through several channels: interviews, surveys and behavioural analysis. Then rank that feedback by priority, focusing on the critical points raised by the majority of users.

The key is to iterate quickly. If the data shows your core assumption is wrong, do not be afraid to pivot radically. If the feedback is positive, identify the next high-value feature to build.

Our team at CyberPerformance supports you through this process of continuous improvement, analyzing the data collected to validate design decisions and making sure changes are grounded in real user behaviour rather than assumptions.

How Much Does MVP Development Cost?

The budget needed to build an MVP varies considerably depending on several key factors. Understanding those costs is essential for planning your project properly and getting the most out of your initial investment. Let us walk through the financial side of MVP development together.

Price Ranges by Complexity

MVP development costs generally fall into three distinct brackets:

For a low-complexity MVP, such as a simple application with few features or a basic website, the budget usually sits between $15,000 and $30,000. These projects often take less than 3 months of development and carry a limited feature set.

Medium-complexity MVPs make up the majority of projects and call for an investment between $30,000 and $80,000. They include more features and a more elaborate user interface, and they can require 3 to 6 months of development.

As for high-complexity MVPs with advanced features, multiple integrations or particular technical requirements, the cost can go past $80,000 and reach $150,000 or more. These projects generally run beyond 6 months.

At CyberPerformance, we assess the complexity of every project precisely so we can give you a transparent, realistic estimate matched to your specific needs in web applications, mobile apps or SaaS solutions.

Factors That Influence the Cost

Several elements determine the final cost of your MVP:

1. Feature complexity: the number and sophistication of the features directly affect development time and therefore cost.
   
   
2. Target platforms: building for several platforms (iOS, Android, web) naturally raises the budget.
   
   
3. User experience: a polished design and a refined UX call for more time and more expertise.
   
   
4. Third-party integrations: connections to external APIs, payment systems or other services.

1. Security: data protection measures and regulatory compliance represent a non-trivial investment.

The choice of development team also has a considerable impact on cost. An experienced agency such as CyberPerformance may look more expensive at the outset, but our expertise avoids many pitfalls that would create overruns down the road.

MVP Development Prices in Quebec

In Quebec specifically, the application and MVP development market has its own characteristics. For an MVP built locally, rates generally sit between $50,000 and $200,000 CAD depending on the complexity of the project.

What sets the Quebec market apart, though, is access to government incentives and tax credits that can significantly reduce the initial investment. Certain government programs and tax credits can meaningfully lower development costs, depending on your eligibility and the rules in force. We recommend confirming this with your tax specialist or advisor.

At CyberPerformance, our Quebec-based team supports you not only on the technical design of your MVP, but also on structuring your finances to benefit from those advantages. Our approach combines technical expertise with a deep knowledge of the local ecosystem to maximize your return on investment right from the MVP phase.

The important thing is to treat your MVP development as a strategic investment rather than a simple expense. A well-built MVP, even with an upfront cost, will save you considerable resources over the long run by validating your concept before a full rollout.

Common Mistakes to Avoid When Building an MVP

Even with careful planning, many entrepreneurs make avoidable mistakes while developing their MVP. Those missteps can compromise your project and waste valuable resources. Let us look together at the most frequent traps to avoid so your MVP succeeds.

Building an MVP That Is Too Complex

The temptation to add “just one more feature” is one of the most common traps. That drift, known as “feature creep”, can turn your MVP into an endless project that never ships. The whole essence of an MVP is its simplicity: the “M” for Minimum is not negotiable.

When your MVP gets too elaborate, several negative consequences follow:

1. Longer development timelines
   
   
2. Significantly higher costs

1. A more complicated testing process

1. Difficulty telling clearly what works and what does not

At CyberPerformance, our methodology for designing web applications, mobile apps and SaaS solutions rests on disciplined minimalism. We help our clients separate the essential from the superfluous, concentrating our effort on the features that genuinely deliver value to users.

Neglecting User Tracking

An MVP without analytics is like sailing without a compass. Yet many entrepreneurs skip building tracking in from the start, and lose priceless data about their first users.

Without the right metrics, you cannot:

1. Understand how users interact with your product
   
   
2. Identify the features people appreciate most
   
   
3. Spot the friction points in the user experience

1. Justify your decisions for future iterations

Our team at CyberPerformance systematically builds suitable analytics tools into every MVP we develop. That data-driven approach lets our clients make informed decisions about how their product evolves, getting the most out of their software design process.

Forgetting the Monetization Strategy

A product without a viable business model is a hobby, not a business. Yet many entrepreneurs put off thinking about monetization, focusing only on the technical and functional side.

That mistake can prove fatal, because it often leads to:

1. Building features users enjoy but are not prepared to pay for
   
   
2. Creating a user experience that clashes with your future revenue model

1. Attracting an audience that does not match your commercial target

At CyberPerformance, we treat the monetization strategy as an integral part of MVP design. When we develop web applications, mobile apps or SaaS solutions, we help our clients weave revenue mechanisms in smoothly, without compromising the user experience.

By avoiding these three major mistakes, you maximize your chances of building an MVP that not only validates your concept but also lays solid groundwork for the commercial success of your product.

Real Examples of Successful MVPs

The history of technology is dotted with inspiring MVPs that turned simple ideas into global companies. These cases show perfectly how a well-executed minimum viable product can validate a concept quickly, before you invest heavily.

The examples below (Uber, Amazon, Spotify) are well-known cases from international companies and are not CyberPerformance projects; they are illustrations of the MVP concept.

Uber: An MVP by Text Message

In 2010, Uber started out as UberCab with an extremely basic app in San Francisco. The service simply let you order a high-end car by text message or through a rudimentary iPhone app. That minimal version, limited to a single city, mainly tested the logistics and the business model of the service. By focusing on a premium segment in a narrow market, Uber was able to validate its concept before expanding worldwide.

Amazon: Books and Nothing Else

When Jeff Bezos launched Amazon in 1995, the site sold nothing but books! A long way from today’s commercial empire, that MVP targeted a specific market to test the idea of buying online. The approach let Amazon validate its model before broadening into other product categories. A valuable lesson: focus on a niche first, then widen your horizon.

Spotify: Testing Streaming in Beta

Spotify began in 2006 as an answer to the growing problem of music piracy. Its first MVP was a simple desktop app available only in Sweden, offering a limited library. That minimal version let the founders test the appetite for a streaming model before negotiating with the record labels to expand their catalogue.

At CyberPerformance, we draw on these success stories to design effective MVPs in web application, mobile app and SaaS development that get the most out of your software design process.

CyberPerformance: Your Partner for a Custom MVP

At CyberPerformance, we turn your concepts into concrete digital solutions through our expertise in MVP development. Our philosophy rests on a solid balance between speed of execution and lasting quality.

Our Agile, Tailored Approach

Our methodology stands out for being fundamentally collaborative. We take the time to talk things through in depth so we understand your goals and expectations precisely. That shared understanding is the cornerstone of our process. To keep everything transparent, we run regular demos over Google Meet with screen sharing. We also use Asana as our project management platform, so you can follow the progress of development in real time.

The Types of Projects We Support (Web, Mobile, SaaS)

Our expertise covers MVP design across a range of platforms. Whether you have a web application, a mobile app or a SaaS solution in mind, we build working prototypes closely matched to your specific needs. For SaaS solutions in particular, our approach lets you test your ideas quickly before investing heavily in a full build. Our familiarity with Quebec’s business landscape lets us adapt our solutions to local realities.

Why Choose Us for Your MVP

Our team at CyberPerformance puts rigorous management in place to help keep the project on time and on budget. We do not simply build technical solutions; we support you throughout your digital transformation journey. Our approach aims to make every dollar invested count while creating an application prototype that serves your business goals as closely as possible. Choosing CyberPerformance means choosing a partner able to turn your ideas into digital solutions designed to be viable and durable.

Conclusion

The MVP concept is far more than a simple stage in the development of a digital product. This strategic process gives entrepreneurs a proven method for testing their ideas quickly while minimizing financial risk. Building an MVP lets you validate your concept directly with users before investing heavily in a full build.

The examples of Uber, Amazon and Spotify show clearly how a minimal but working version can grow into a global company. Those success stories share one thing: each of them targeted a precise need with a simple solution before gradually broadening its offering.

At CyberPerformance, we put our expertise to work on your MVP project. Our team, specialized in designing web applications, mobile apps, websites and SAAS solutions, supports you at every step of the journey. You get an agile, tailored approach that gets the most out of your software design process.

The main advantage of working with our agency lies in our deep grasp of both the commercial and the technical stakes. We do not simply build a product: we create a viable solution that answers your users’ needs precisely. In parallel, our methodology lets you collect valuable feedback from the earliest phases of the project.

The cost of an MVP in Quebec, generally between $50,000 and $200,000 CAD, is a strategic investment rather than a simple expense. This approach saves you from pouring considerable resources into a product that would never find its market.

Remember that the road from MVP to finished product is never linear but iterative. Each version is enriched by user feedback, creating a virtuous circle of continuous improvement. Your MVP is not an end in itself, but the beginning of a learning process that will turn your initial vision into a lasting solution.

Ready to make your idea real? CyberPerformance will guide you through this entrepreneurial journey with rigour, transparency and efficiency.

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FAQ

Q1. What is an MVP in software development? An MVP (Minimum Viable Product) is a simplified version of a product containing only the essential features. It lets you test an idea quickly with users and gather valuable feedback before investing further in development.

Q2. What are the main benefits of building an MVP? The key benefits include lower financial risk, fast market validation, accelerated learning through user feedback, potential investor appeal and a quicker route to market.

Q3. How do you decide which features are essential to an MVP? To define the essential features, start by identifying the main problem you need to solve. Then use methods such as MoSCoW prioritization or the value/effort matrix to select the 3 to 4 features that deliver 80% of the value to users.

Q4. What is the average cost of MVP development in Quebec? In Quebec, MVP development generally costs between $50,000 and $200,000 CAD, depending on the complexity of the project. That amount can be reduced through the government incentives and tax credits available locally.

Q5. What are the common mistakes to avoid when building an MVP? The frequent mistakes include building an MVP that is too complex (feature creep), neglecting user tracking, and forgetting to build in a monetization strategy from the start. It is crucial to stay focused on the essentials and to collect data from launch day.